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WHAT WE DO IS IN OUR NAME
Our services specialize in:
Brand Management
(transformation)
Helping your brand take its right first steps, or finding a new market/audience where your brand can be more appreciated.
Brand Launch
- In-depth strategic research and analysis
- Proposal and execution of brand campaign that covers all relevant channels
- Setting and tracking meaningful measures of success
Repositioning / Re-targeting
- In-depth strategic research and analysis
- Proposal and execution of brand campaign that covers all relevant channels
- Setting and tracking meaningful measures of success
Building your brand a long-lasting soul, whether it's a refresh or starting from scratch.
Brand World Creation
- Developing a library of visual guidelines and assets (including logos, color palette, tone of voice, sample mock-ups, web design)
Merchandising
- Conceptualizing, designing, and proposing merchandise and corporate gifts
Giving your brand the ability to speak directly to its fans (and make new ones).
What we do
- Content calendar based on trend forecasts and consumer research
- Content creation and liaising with relevant collaborators
- Social campaigns
- New channel penetration strategies
- Performance management and reporting
The power of working in tandem extends to what your brand can do when you join with other brands, creators, or organizations.
Partnerships & Alliances
- Proposing and evaluating ideal collaboration opportunities and partner liaising
- Market research and strategic analysis
- Conceptualization of collaboration components as well as campaign materials
- Setting and tracking meaningful measures of success
EMPATHY
(advertising)
The first thing that comes to mind when you think of advertising: reaching out to your audience through the classic channels.
Print & OOH
- Creating materials for print and Out-of-Home e.g. newspaper ads, direct mail fliers, billboards, special builds, tram wraps, six-sheets, posters
Radio
- Writing, casting, recording and producing a campaign, including jingles/musical ads
Video
- Conceptualizing, writing, casting, filming and producing commercial assets for TV or streaming pre-rolls
POS / On-Pack Promotion
- Creating strategic on-pack promotions and point-of-sales campaigns based on a consumer journey analysis
The last thing that comes to mind when you think of advertising: reaching out to your audience through unexpected channels.
Brand Events & Experiences
- Proposing, conceptualizing, and planning brand experiences standalone or as part of a wider campaign
eCRM
- Creating and monitoring targeted email campaigns incl. consumer segmentation analysis, design, mailing, report creation
Lead Gen
- Digital campaigns such as competitions and promotions designed to gather leads (incl. web apps, social media ads, and sponsored posts)
PR Stunts
- The most fun your brand can have, trying to get your audience's (and the media's) attention. Incl. strategic analysis of consumer behavior, conceptualization and production, liaising with PR leads, and additional campaigning if applicable
Post-Delivery Services
(already on the saddle?)
Reactive Marketing
Proactive identification of opportunity for brands to interact with current trends or respond to hot topics in media or pop culture.
What's included
- Creation of materials, ready for sign-off and deployment
Reports & Analytics
Misc. reports for requested time period incl. campaign performance, brand sentiment analysis, SEO evaluation.
What's included
- Audience segmentation
- Market analysis
- Data visualization
- KPI creation
Digital Transformation
In partnership with Greatstone UK, clients can benefit from optimizing workflows and service offerings.
What's included
- Workflow optimization under Greatstone's consultancy
- Promoting improvements through T&EM's expertise
Tribe Management
Creating a bespoke network of creators, taste-makers and collaborators.
What's included
- Curated network building
- Creator relationship management
- Collaborative campaign coordination
Methodology
A sneak peek at the road ahead
At T&EM, it's routine to go the extra mile to find YOUR right track. We tailor every offer to get you the most lasting results, even if it means saying 'no' every once in a while.
1
Our industry-leading tools help us analyze your brand critically. But we also go beyond the data, to understand your customers from their perspective.
2
We summarize our findings into a brand valuation, identifying your painpoints and converting them into opportunities.
3
At this stage, we're very excited. We'll conceptualize solutions that align with our scope, prioritizing those that help you get quick wins.
4
We meet so you can hear all about our findings. If you're interested in working together, we'll shake on it!
